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The Future of Environmentalism: A Case Study from Tomorrow
The Most Ethical Coffee? (Editor’s note: I was recently asked by The Food Ethic’s Council in London to contribute a short piece on ” a future ethical issue” as it might relate to food. Below is my...
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A Nickel for Your Thoughts on Nanotechnology
As someone who has written two books on the topic of nanotechnology, including The Next Big Thing is Really Small: How Nanotechnology Will Change the Future of Your Business, I’m well aware of the...
View ArticleStop Pooping in the Sky
Dear Readers: This Christmas instead of giving my kids more stuff, I decided to give them the gift of an idea. The idea is pretty simple: We can all make the world a little better place. Please watch...
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Shifting Power: The Future of Electricity
(Editor’s note: The following is an excerpt from our forthcoming book, 20/20 Foresight: A Futurist Looks Ahead to the Ten Trends That Will Shape the World of 2020, which I am writing with the able...
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Affecting Future Behavior
What if you could be enticed into saving more money just by being made to look older? What if you could be encouraged to exercise with greater regularity by appearing to be more overweight, and what if...
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Nudging Toward a Less Meaty Future
In their fascinating book, Nudge: Improving Decisions About Health, Wealth, and Happiness, Nobel Prize-winning economists Richard Thaler and Cass Sunstein explain how simple policy “nudges” can have...
View ArticleLet’s Plant Our Way Toward a Greener Future, Today!
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Unilever’s Compass Points to the Future
In 2010, Unilever unveiled its “Unilever Sustainable Living Plan” (USLP) and announced the company’s intention to grow its business while also dramatically reducing its impact on the environment. At...
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